29/12/2007

The Crazy Ones who change the world.


The Crazy Ones is an Apple Computer's ad shown in 2001, and it is for me the ad that best show describes Steve Jobs' thinking and personality.

It shows us, by a singular way, the greatest personalities of human's creativity and their rebellion against the "Status Quo", tracing "parallel lines" between genius and crazy ones.

Without identifying no one of those great genius who parade on the screen, let it's up to the spectator to recognize them and identify themselves with them.

The ad ends with the brilliant phrase: The people who are crazy enough to think they can change the world, are ones who do.

I Wish you a great and happy 2008,

Marcelo Weiss